Two people embracing — Band-Aid campaign

For the Connections
That Keep You Going.

The first time you got a Band-Aid, you weren’t thinking about the cut.

You were thinking about who put it on. The way they held your hand still. The way they said, without saying it, that you were going to be okay. That memory doesn’t leave. It comes back the first time you put one on a friend, or your own kid looking up at you the same way you once looked up.

In a time when we find ourselves farther apart, a Band‑Aid is proof of the connections that keep us going: the goals we reach for and the people we reach for them with.

Campaign Posters

Band-Aid — For Holding Close

For Breaking the Ice

Connection is contagious. So is care.

Band-Aid — For Broken Hearts

For Broken Hearts

Tigers get hurt, too. Especially the ones who’ve always got your back. Patch him up.

Band-Aid poster 3

For Breaking a Leg

The performance was flawless. Getting there wasn’t. Band-Aid was there for that part too.

Campaign Mockup

Band-Aid campaign mockup — subway posters